AI LearningProductprecision.pricing.retention.real use.
A pivot from a generalist B2C learning product to a focused B2B offer priced at €499 per user per year, built around use cases that finance and product teams actually run every week.
Placeholdercopy.TheB2Cversionoftheproducthaddecentsignalandzerorevenue.Thethesiswasclear:enterpriseteamswerealreadypayingforAItraininginternally;nobodywassellingthemalearningproductdesignedfortheiractualworkflows.
Placeholdercopy.Therewritefocusedonthreethings:apricepointthatsignalsenterprisequality,contentbuiltaroundrealrecurringtasks(notgenericpromptadvice),andafeedbackloopwhereeverycohortupgradesthenextversionoftheproduct.
Placeholdercopy.Theresultisaproductthatisintentionallynarrower,fewerfeatures,fewerusecases,moredepthontheonesthatsurvivecontactwithreality.ThatisthepartmostAIproductsskip.
- →Shifted from B2C to B2B
- →€499/user/year pricing strategy
- →Focus on real use cases